The banking industry is experiencing a fundamental transformation. No longer limited to digitising old processes or responding to fintech disruptions, banks are now actively redefining their identity, purpose, and role in society. This change is not superficial. It affects the very structure, mindset, and business models that have historically defined financial institutions.

At TBSCONF25BXL, on 22 May 2025 at Tour & Taxis in Brussels, a diverse range of voices from across the financial industry, including thought leaders and industry experts from KBC Bank, Revolut, Kyndryl, Argenta, Belfius, Snowflake, ING, Deutsche Bank, Visa, MeDirect Bank, Adyen, Chase UK and many more, shared how the sector is embracing this transformation.

Traditional banking boundaries are dissolving, giving way to dynamic, digital-first ecosystems. Banks are evolving from mere custodians of money into agile, intelligent platforms that interact with customers in real time across a multitude of channels.

This white paper examines the ongoing transition through three critical perspectives: fraud, payments, and the broader systemic role of banks.

Each perspective was given a stage that day, and each perspective offers a unique lens on the evolution underway:

• Fraud is no longer a downstream risk function but a strategic capability that defines trust.
• Payments are shifting from back-end plumbing to front-stage experiences that shape brand perception and customer loyalty.
• Meanwhile, banking as a whole is being reimagined within a context shaped by technological advancements, tightening regulation, and changing cultural norms.

Importantly, these areas are not isolated from one another. They form an interconnected network of capabilities, risks, and innovations. The convergence of these domains not only reflects the complex reality banks operate in today, but also points to how they must navigate the future.

Looking ahead, a deeper, more philosophical question is emerging: not just how banks are changing, but why they remain relevant. What is their enduring role in an increasingly decentralised and digital society? How do they continue to provide value, trust, and inclusion in a world where the definition of 'banking' itself is being rewritten?

This question about the lasting importance and societal relevance of banks will be central in shaping the industry's next chapter.

The Field Guide to Relevance: Strategic Priorities for Banks in 2025–2030

Based on the discussions at TBSCONF25BXL and the broader industry shifts, we conclude the paper by presenting six domains where transformation is not only necessary, it is already underway.

Each domain outlines 5 strategically ordered priorities, blending hard actions (infrastructure, compliance, systems) with soft levers (culture, mindset, design thinking).

Together, they form a field guide for banking leaders seeking relevance in a volatile, embedded, AI-powered, and regulated financial ecosystem.

This is not a checklist. It is a compass: a directional guide to navigate transformation with purpose and urgency.

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