Banking Without Boundaries: The Rise of Embedded Finance and Intelligent Journeys - June 2, 2025 - Amsterdam

On the eve of Money 20/20, June 2, The Banking Scene and Veritran gather a handpicked group of senior banking and fintech leaders for a high-level Think Tank on one of the most transformative forces in financial services today: embedded finance.

Held in the exclusive setting of De Koninklijke Industrieele Groote Club, this dinner is strictly limited to 10–12 participants to ensure meaningful, open dialogue among peers.

Why Embedded Finance?

The future of financial services will not be defined by banks alone—it will be co-created across industries, platforms, and ecosystems.

Embedded finance is the strategic response to the fragmentation of consumer attention and the expectation for contextual, seamless experiences. Whether it’s a loan embedded in a checkout process, an insurance offer within a mobility app, or a banking experience inside a sports platform, the opportunity is clear: be present where customers already are.

This shift challenges traditional financial institutions to think beyond their own apps and interfaces. It demands partnerships, new tech stacks, and new thinking around trust, relevance, and user-centricity.

As the Manchester City Club’s Official Fan Identity Partner, Veritran is hosting this dinner with The Banking Scene, where they will be sharing more about the partnership.

Their story will offer a fresh perspective on what it takes to create emotional connection and long-term loyalty in the digital age.

Key Topics of Discussion

During this Think Tank, we will explore:

👉 How embedded finance unlocks new revenue streams and distribution models

👉 The role of AI in delivering hyper-personalised, predictive services at scale

👉 Why digital onboarding remains a make-or-break moment in customer journeys

👉 What banks can learn from industries that lead in fan and customer engagement

Why attend?

In an age where the boundaries of banking blur into lifestyle, entertainment, and commerce, embedded finance presents an opportunity for financial institutions to rethink their position in the value chain. How can banks remain relevant and deliver value in new customer contexts?

We will discuss:

• How embedded finance is redefining the bank-customer relationship
• The role of AI in creating frictionless and intelligent user journeys
• The strategic importance of seamless digital onboarding

Practical information

Date: June 2, 2025

Location: De Koninklijke Industrieele Groote Club, Amsterdam

Time: 18:30 – 22:00

(Please note: This is an invitation-only event, and seats are reserved for executives and decision-makers who are currently working for a bank based in the UK, Spain, Italy or Benelux regions. Please get in touch here if you would like to be considered to participate in this unique experience.)