The Banking Scene Afterwork

Dealing With Complexities of CX in a B2B environment - 29/10

We are happy to announce this session, which was suggested by one of our members Frederique Kamp. Frederique is Expert Lead Value Propositions in Wholesale Banking at ING.

Customer Experience in a B2B context can be challenging. One customer has numerous stakeholders that all look at a product differently. How do you define good customer experience in this context?

In 2020 new challenges required new experiences, at speed. How do you deal with this? What are the best practices learned during the COVID-19 crisis?

Frederique will not join us alone. In her journey of understanding and sharing CX best practices, she found a friend in Els Dhaeze, an authority in the field of CX. With these two experts, I am convinced that one hour will not be enough, but for sure you will end up with new insights, tip&tricks that will help you in your professional environment.

If you subscribed, we will send you the link to the Zoom meeting a few hours in advance.


(contact us if you encounter problems with the ticketing system)


Els Dhaeze:

Based on more than 20 years experience as manager and director in international marketing & retail companies (P&G, Reckitt Benckiser, Yves Rocher and Neuhaus), Els inspires, trains and guides business (r)evolutions in a strategic and operational way through the steep climb towards truly customer-oriented thinking and acting.

Driven by her passion to make people work together, she has made it her goal to build a strong CX expert community in Belgium and make CX a globally respected profession. That’s why she writes CX books, judges for the international CX awards and founded the CX Peer-2-Peer community in Belgium.

Frederique Kamp:

Frederique Kamp has over 20 years experience in banking and financial services, working both for banks (mainly within WholeSale divisions) as advising companies in improving their financial processes and treasury strategies. Her driving passion is to unify different organisational units in order to create value for customers and deliver that unique customer experience (CX) – especially in the B2B domain. She combines CX with an agile mindset to empower employees (employee experience) and focus team work on leadership level to achieve this goal.

Her passions in private life are her husband and son, sailing and enjoying a nice dinner and good glass of wine with friends.